Kamis, 13 Oktober 2011

Google engineer slams Google+ - Stuff.co.nz

This post was originally published on Mashable

More bad news for Google+: first, we discovered that Google's top management apparently aren't big users of the company's social network, then traffic fell and now it appears that at least one of the rank-and-file is pretty critical of the platform as well.

Steve Yegge, a Google engineer, intended his 5000-word post to be an internal diatribe for other Google employees, but accidentally published it for his 2000 or so followers. The rant, posted in its entirety here, at first focuses on Yegge's former employer, Amazon, which he calls to task for its inconsistent hiring practices and CEO Jeff Bezos, who is presented as an obsessive micromanager.

Then Yegge switches gears to talk about Google. "That one last thing that Google doesn't do well is platforms. We don't understand platforms. We don't 'get' platforms," Yegge wrote. "Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo)." The G+ platform, Yegge wrote, is a "pathetic afterthought" and Google lacked an application programming interface (API) at launch, which allows other web apps to interact with yours.

Google's biggest blunder, he added, is that it didn't emulate Facebook's plan of building "an entire constellation of products by allowing other people to do the work."

Yegge went on to write, "Our Google+ team took a look at the aftermarket and said: 'Gosh, it looks like we need some games. Let's go contract someone to, um, write some games for us.' Do you begin to see how incredibly wrong that thinking is now? The problem is that we are trying to predict what people want and deliver it for them."

Yegge's most recent post is an apology for the rant: "Sadly, it was intended to be an internal post, visible to everybody at Google, but not externally. But as it was midnight and I am not what you might call an experienced Google+ user."

Google representatives could not be reached for comment on the post.

[via Business Insider]

Mashable is the largest independent news source covering digital culture, social media and technology.

@Nick #4

Let's take your "at the pub with your parenst" analogy to its logical conclusion:

While you're sitting there with your pretentious hipster skinny-jeans-wearing douchebag mates, nursing a single pint of the cheapest lager and debating whether Steve Jobs deserves his messianic status now that he's dead and generally taking up more space than befits your expenditure - your embarrassing parents are ordering round after round of wine, top-end boutique ales and Jager-bombs (or whatever else might be last year's "drink du jour"), having a laugh, singing along to the crappy tunes and generally enjoying themselves while they spend a crapload of cash.

Do you know which of those customers the publican really wants in his bar?

Hint - it's not you, Michael Cera.

Although I wouldn't say Facebook is dying as such... peoples opinion of it has definitely dropped in recent times, and I would suspect many of the people who were at one stage the biggest users of it have now dropped off. I think the novelty factor of Facebook has worn off, and for me personally it is now full of apps, junk, advertising at the expense of functionality. Personally I enjoy using G+ more because of it's simplicity and the fact that it seems a lot "cleaner" than Facebook. Still have my Facebook account but hardly use it now and only have event invites sent to my email.

@Nick #4 You say that everyone who is using Facebook is 'behind the times', considering that there are supposedly 800 million people who use Facebook, I guess that all 800 million are behind the times? Facebook is in another world compared to Google+, I used it for about a day before I got bored and as none of my friends, who are probably 'behind the times' are switching to Google+ I'ma stick to the better site.

#4 Nick......You've obviously convinced yourself that Facebook is dying....It isn't - Just because you obviously have issues with it don't try and preach your negativity to us and try and tell us that "we're behind the times" - Myself and most of my other under 35 geek mates tried Google+ and have stuck with FB...I think I'm demonstrating more fact in my post than yourself, sorry...

With regards to my other post. It is easy so say how many users Facebook has but a different thing to say how many use their accounts. I have 2 accounts and have logged into them twice/three times in past 2 years. My girlfriend has an account but hates Facebook and hasn't logged in for over a year. I'm 27. I logged in around a week ago to see if the timeline was available yet. My close friends accounts are like deserts with only one or two posts over the last 2 years. Latest photo ablum uploads are from 3 years ago etc. One friend even draws a blank with "no recent posts". Every website can say they have x amount of users but how many are actually using it? This incudes Google+. I'm on it and I like it, but can't use it much as not many of my friends are. Facebook is just adding more users that are about 50 years old curious what they "new" Facebook malarky is. Intesting #8 Steve. I believe most people do not like Facebook and their privacy issues but feel "stuck" with it. But you don't actually need it in your life. I skype my firends and email them. None of use Facebook anymore.

@#I agree with most of what you say (except for the anti-FB part). I don't know if you saw this, but Facebook adopted many of the positive features unique to Google+. I thought it was funny, when I saw it.

Facebook just introduced Timeline and it's incredible... its totally different than what google plus is. I think google plus is great but its not brillian and you need brilliance to overcome facebook.

If you read Steve's post in full, he supports Google 99% and what he is saying is correct.

Love the "The Golden Rule of platforms is that you Eat Your Own Dogfood." This golden rule does not just apply to platforms, but everything you (the company) do. Eating your own dog food makes you make your dog food better.

This guy is my new hero.

@stephen - facebook's growth is in 'emerging' markets/the third world... they are not expanding within markets they already had a strong userbase. facebook will probably die off soon enough, or be swamped by an emerging site... in the same way that altavista used to be the obvious choice for search engine - until google came along.


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